Why Size Doesn't Matter

The immense Advantages of Small Business

The exact meaning for small business is not so understandable, but what is clear is that most businesses are small by that elusive definition. We have all heard it said that small business is the stamina of the economy, and we all seem to know that is true.

The idea of comparing the size of a business, to the power and size of a boat provides an excellent analogy. These comparisons are no surprise. Most people seem to comprehend these differences, but contemplating them well enough to seize their potential is what separates the weak from the strong.

There are big companies teetering on the border of bankruptcy. Some of them are so steeped in outdated business performs that they cannot adapt quickly enough to avoid beating the iceberg. For small business owners, to settle in the same thinking as big business can easily bring disaster. You have the advantage if you think differently. Business models are changing quickly and a small supple company can adapt more quickly.

While big companies may have an advantage in buying power and marketing budget, small businesses are usually better at having substance. They can focus and flourish in a smaller place market that would be unrealistic for a bigger company. They can take action to their clients and offer more personalized service.

Small businesses can easily execute techniques to increase their efficiency. Advances in areas such as lean communication, automation, manufacturing, modular tooling and work cells, and information technology help level the playing field for small business.

There is frequently a single point of contact presented by a small business to its customers and this person is able to service the client better for it. The individual is more likely to know the client’s history with the company, better able to make a judgment call and well versed with each section within the small business. This is generally due to the flatter organization formation of the small business.

The small business is more equipped towards change due to its smaller size. Less training is needed and the change has better achieve all through the organization. A big company entails a lot of time, effort and money to make even the smallest change due to its absolute size and compound organization structure. The small business therefore, has more future-readiness.