The M Word

What is basic marketing?


Basic Marketing will study both the importance and character of the marketing process, its essential functions and the institutions performing them in a thorough and balanced manner. Knowing necessary marketing terms can help you reach your potential in any industry. Marketing is an essential part of any business. It does not matter whether or not you have a sole proprietorship, or a limited liability corporation.


Knowing basic marketing terms and definitions can appear in usable for anyone in the business field. Whether or not you work in the ground of marketing, you will find that understanding the public relations, advertising, and communications section of your business can increase your career and simplify your work.


Tips on how to promote your business:


Business promotion is to run a successful business as working scales is to playing the guitar well; it may not be a thrilling activity in itself, but you just have to do it. You should give at least 1 hour a day on business promotion or planning how to promote your business.


You promote your business by getting the word out. The first aphorism of business promotion is that you have to do this consciously. You can't rely on other individual to do it for you, no matter how great your product or service is.


1. Give out freebies as business promotion.

2. Use your vehicle to promote your business.

3. Use buddy marketing to promote your business.

4. Promote your business through your leisure activities.

5. Use every outgoing piece of paper as business promotion.

6. Promote your business by giving a presentation or seminar.

7. If you're an Internet addict, spend some of your online time on business promotion.

8. Sending out press releases is another immense way to get some free business promotion.

9. Writing articles on subjects related to your business knowledge is an excellent business promotion technique.



These nine promotion ideas are just some of the ways you can promote your small business without spending a small fortune. With a bit time and experimentation, you'll find out which of these ideas work best for you and best get the word out about your small business.